However, even within the arena of Facebook marketing, there has been a sea of change recently. People are using newer and different methods of bringing their products out into the open through this social networking portal, and this is only facilitated more because of applications such as FB Maxed 2011. These applications give people several options to effectively showcase their businesses to their group of people on Facebook and even attract other people from their target niche to their business profiles.

One of the recent trends that entrepreneurs are involved in right now is posting theirbusiness websites on their Facebook profiles. This was not possible until lately, but nowby using new iMarket features, applications like FB Maxed are making that possible.You can post your website on your Facebook profile now, and make it interactive aswell.

This applies to webpages of considerable lengths. The entire webpage is taken in and displayed on the profile. People are able to embed videos and add some ecommerce features as well.

The biggest potential of Facebook is that people can build networks. For business persons, it means that they can build their list of leads, which they can look upon as prospects for furthering their business. Now, these new Facebook profile pages that allow websites also allow all those opt-in features that help people to build their lists.

You can convert all your Facebook visitors into a potential lead database that you can promote your product to if you so wanted.

Earlier, with the Facebook Markup Language that was used, there were several restrictions on how Facebook could be used by entrepreneurs. Recently, this markup language has taken a backseat and people are using new options like HTML5, which isgiving a new leash to the limits that people can use their Facebook profiles to.

It is a wonderful world of opportunities that has been created. At present, more than 50% of the people who shop online regularly have Facebook profiles. Hence, it is only but logical that entrepreneurs use this platform to give the boost to their business that they are looking for. Recent trends indicate that entrepreneurs are not allowing any such opportunity pass.